Enabling in-widget shopping on your website, app or blog

Generate extra revenue in the most consumerfriendly way

Publisher information
Merchant information

Be a guide, product match your content

Use our Shoplets to present the most relevant products to your visitors. Either Senanga takes care of selecting the products, or you can hand-pick the products yourself using our super-easy product search.

Great product, Great service

Senanga only partners with high quality and trusted webstores (merchants). They provide your visitors with quality products and customer services. Of course they also take care of safe payments and distribution. So with Senanga, the products go from your blog or site, straight to the doorstep of your visitors.

Extra revenue: no fuss, no risk

For each successful sale, you'll get a fair share from the merchant. Getting started with Senanga is free and effortless. There are no setup or monthly fees. We only get paid if you get paid. Making Shoplets is remarkably easy, and even more easy with our Wordpress plugin.

Your presence where consumers want it.

Senanga’s mission is to lead and guide business in working together to enable customers to buy the right product at the right moment on the right spot in the most convenient way. Publishers use our Shoplets to present the most relevant products to their visitors.

Less advertisement, more eCommerce

Senanga Shoplets provide quality eCommerce features. A watch list and even the check-out / payments are integrated. Have you ever purchased a product directly inside an online advertisement? Well, now with Senanga you and millions of consumers can!

Extra revenue: no fuss, no risk

For each successful sale, you'll pay the publishers and Senanga a fair share. Getting started with Senanga is free and effortless. There are no setup or monthly fees. We only get paid if you get paid. Connecting your product feed and fulfillment to Senanga is remarkably easy, and even more easy with our Magento extension.

Preview shoplet

Publishers using Senanga

Companies using Senanga

Request beta access

Early access
Free conversion boost service
Invitations for our release parties


Have a seat, it's a long short story.

Senanga enables anyone to easily publish embed-able webshops (fully featured or widgetized) which sell products directly from multiple (excellent) merchants connected to Senanga. Senanga publishers create relevance, between their audience, content and the products. Senanga webshops present product information from merchants, include user friendly features such as an independent whishlist, and provide direct check-out / payment facilities. All features are designed to support consumers as individual as well as members of different communities to enjoy their online purchase (process) and save time.

Senanga fulfills the need of consumers to buy the right product on the right moment on the right spot, taking the shopping destination right to the consumer, providing a seamless, uninterrupted online shopping experience. Our mission: increase conversion and ROI while lowering risks for all participating (business) partners.

Senanga saw the light in December 2012. Now, a bunch (8) of Dutch guys and one charming young lady named Wies (which actually means "wise" in Dutch dialect from the Groningen area where we are located), are building the Senanga ecommerce system as well as the company.

In case you're wondering: Senanga is based on the Indonesian word "Senang", meaning feeling good. It's the feeling you just know it's all good. We feel it's a great guidance for us to make ecommerce Awesome together. Besides that, Senanga is a village in the Western Province of Zambia, on the eastern bank of the Zambezi River, at the southern end of its Barotse Floodplain.


Our cozy headquarters, including the luxury transport vehicles our founders use to get around.
If you want to know more, just contact us.


We are building an ecommerce system that enables anyone to easily publish embeddable webshops. Our team of (currently) 10 people is working on the development of the product and the company. We also have some amazing advisors, partners and investors on board and will be growing fast in the coming year.
We're on the lookout for new teammembers, especially application developers and software architects, to join us in this exciting journey. If you think you should be part of the team, contact us: join@senanga.net

Always wanted to get an internship at a start-up, but didn't want to leave Groningen for Appsterdam or Silicon Valley? We get that. We love getting to know smart people, and yes, we believe our highly skilled team will create a great learning experience for students. So whether you are a savvy young hacker/coder, designer or usability expert, email us and tell us what you'd like to do.
While our product is currently in private beta, our team of engineers is growing. We think this an ideal time to bring a CTO on board whose main focus will be on delivering a software product that can scale with our company's growth. You will be responsible for continuous development of our product as well as our team of engineers. You obsess about our software roadmap and love to do some serious coding too.

You have

  • built a scalable software platform for a successful and sustainable commercial venture.
  • experience as an engineer, technical lead, or CTO and a keen eye for business potential.
  • a team focus.
  • a computer science (educational) background.
  • coding skills in at least PHP, MongoDB, JavaScript, Redis.
  • the ability to guide the team on technical matters in the broadest way, eg architecture, hosting, scalability, etc.
  • an extreme drive and you're ready to jump into start-up life.
  • the urge to change the world. Or at least, the way we do business on the internet.
  • an entrepreneurial spirit and a global mindset.


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Senanga - Frontrow Shops BV
Oudeweg 6
9711 TK Groningen
The Netherlands


We're located in the north of The Netherlands.
Airport nearby, flight coordinates here.

Privacy Statement


When using Senanga services or visiting the website, you automatically provide Senanga with information. "You" can be a "Visitor" to the Senanga website, a "Publisher", owning a website and making the Senanga widget available on this website, or an "End user", using the Senanga widget from a Publisher website. Your information is yours, not ours, but you provide us with your information because the service you wish to use, works based on your information. By visiting the website and/or using Senanga services, you accept the policies as described in this privacy statement. This privacy statement describes how Senanga collects, uses and protects your information: Senanga takes your privacy seriously. If you have any questions, thoughts or concerns about your privacy at Senanga and/or this privacy statement, please contact Senanga at info@senanga.net.

Your information – Visitor

Senanga automatically receives and records some general information about your device when accessing Senanga.net, such as your device type, IP address and location. Personal information is only collected when you knowingly provide it to us. Senanga uses "cookies", small pieces of data websites store on your device for an extended period of time. Cookies do not provide any personal information. You can remove or block the use of cookies in the settings of your browser/mobile device. This may impact your ability to use Senanga. Senanga will never give or sell this information to any third parties without your consent.

Your information – End user and Publisher

When an End user buys products through the Senanga widget, some non-personally identifiable information is automatically collected, such as your device type, IP address and location. We also collect non personal information regarding your order. This information can be used by Publishers and Merchants for analytics purposes. Senanga uses "cookies", small pieces of data websites store on your device for an extended period of time. Cookies do not provide any personal information. You can remove or block the use of cookies in the settings of your browser/mobile device. This may impact your ability to use Senanga. Senanga will never give or sell this information to any third parties without your consent. Cookies are also set on pages where Senanga widgets are enabled. These widgets are subject to the Publisher's privacy statement. Personal information is only collected when you knowingly provide it to us. While creating an account for Senanga, you provide personal information, such as your name, username, password and email address. Senanga keeps track of some of the actions you take on Senanga, such as searching for products. Senanga uses this information for example to personalize and improve the services of Senanga. Senanga will never give or sell this personal information to any third parties without your consent. Senanga might use your email address to send you news and updates about Senanga. If you don't want to receive any news emails for Senanga, you can choose not to opt-in when you register, or unsubscribe at any time. The same goes for notifications while using the application.

Protecting your personal information

Senanga keeps personal information in private files on secured and internal servers. Access to those private files is limited to employees. Senanga takes all security measures that are possible and necessary to protect your personal information. Please be aware that no security measures are perfect. Senanga might disclose (some of) your personal information if it is believed to be reasonably necessary to comply with law or legal request or to protect the safety of any person.

Sharing your information

Senanga does not give, rent, sell or share any personal information with other people/parties without your consent.


The website and/or the widget may contain links to other websites. Senanga is not responsible for the content contained in these websites, nor for the privacy practices of such websites. You may review, edit and delete your personal information at any time at your profile page on the website. Senanga might keep your information in archived records after your account has been deleted. If you want to review, edit or delete the information Senanga collected, you can send an email to: info@senanga.net. Senanga may revise or update this privacy statement from time to time. If Senanga makes a change in the way Senanga treats your personal information, you will receive a notification about the changes. By continuing to access the services of Senanga, you agree to be bound by the revised privacy statement.

Contact us:

Please feel free to contact us at info@senanga.net.

General terms of use

1. Definitions

Senanga: user of these general terms of use. Senanga is having its office in Groningen, the Netherlands (Oudeweg 6, 9711 TK). Publisher: any website/blog owner willing to publish webshops by using the Senanga widget in their own website/blog/fanpage/app, selling products directly from merchants connected to Senanga. Consumer: any individual accessing and using the Senanga widget from a Publisher's website and / or Senanga website. Merchant: any webshop/vendor connected to Senanga. You: the Publisher or the Consumer.

2. General

By making the Senanga widget available on your website, you accept and agree to be bound by these terms of use. The applicability of any other conditions or any deviations of these terms of use is expressly rejected. These terms of use may be updated by Senanga from time to time. By continuing to access the services of Senanga, you agree to be bound by the revised terms of use. Senanga has designed a privacy statement in which you can read how Senanga takes care of your (personal) information. When using a particular services from Senanga, you and Senanga shall be subject to the rules or guidelines applicable to such services.

3. Using the Senanga widget

In consideration of your use of the Senanga services, you may be required to register for an account. By registering for an account, you represent that you provide truthful information and, if a minimum age is required for use of the services, you represent that you are at least the required age. You agree that the Senanga services are provided "as-is" and Senanga cannot be responsible for the deletion, mis-delivery, timeliness or failure to store any personal settings and/or user communications. Senanga tries to keep the services bug-free and safe, but using it is at your own risk. Senanga is a web-based application, which can be temporarily unavailable/offline. Senanga cannot be held liable for any damage arising from the service being unavailable. Senanga is authorized to shut down the system temporarily or limit its use without prior notice as needed in order to perform reasonably urgent maintenance. Senanga reserves the right to modify or discontinue provision of the application and the services.

4. Implementing the Senanga widget

As a Publisher, you can use an embed code from Senanga to implement the Senanga widget on your website. You can also use a plugin to implement the Senanga widget on your website (for example: Senanga Wordpress Plugin). Implementing this widget allows your visitors to shop products by selected merchants through your website. When you implement our Senanga widget, you authorize Senanga to use, reproduce and publicly display and perform your content to the extent necessary or desired for Senanga to provide the services.

5. Commission and payment

Senanga charges a service fee of 30% on all received affiliate fees, generated via the Senanga widget. Received affiliate fees are all fees that you, the Publisher, will receive from the Merchant as a reward for all completed sales made by your website visitor. All orders made by your website visitor are placed directly with the merchant connected to Senanga. After completing the order, the merchant will pay your affiliate fee to Senanga. Senanga shall pay this affiliate fee to you on your request with offset of Senanga's 30% fee. Publishers who reach the minimum amount for payout (currently 50 EUR) can request Senanga to pay out their fees.

6. Registration and password

You might receive a member account and a password. You are fully responsible for all activities that occur under your account and password. You will not share your password, let anyone else access your account or do anything else that might affect the security of Senanga services. You will provide true and current information about yourself during registration. Senanga cannot and will not be liable for any loss or damage arising from your failure to comply with this article.

7. Safety and protection

In order to maintain the security of your account and the Senanga services, you explicitly agree not to use the Senanga services to: harm or manipulate others in any way; transmit, email or otherwise make available any content that is unlawful, harmful, abusive, vulgar, obscene, threatening, harassing, tortious, libelous, invasive of another's privacy, hateful or racially, ethnically or otherwise objectionable; infringe trademarks, intellectual property or copyright of others; misrepresent the source of the content; transmit any information that you do not have a right to make available; intentionally or unintentionally violate any applicable law; stalk or otherwise harass another; transmit any unsolicited or unauthorized advertising materials; collect or harvest any information about other users. All Publishers shall at all times comply with terms and conditions set by the Merchant. Senanga is authorized to block your access to the services if you are acting in a way that cannot be accepted by Senanga or in a way conflicting with the applying terms of use. Make sure you comply with the rules for services that you share to or share from. They might have rules that prohibit sharing of certain kinds of content.

8. End of agreement

You can cancel or pause your use of the Senanga widget at any time by removing the widget from your website. After removing the widget, your content may be deleted but you do have the opportunity to restart using the widget. You may also decide to permanently terminate your use of Senanga. Upon termination, all of your credits will lapse.

9. Compliments and complaints

Users with ideas or suggestions about Senanga, the services and/or the application are free to submit those ideas by email (info@senanga.net), or via http://Senanga.uservoice.com. Please be aware that Senanga is free to use any ideas or suggestions that you submit to Senanga, without any compensation or credit. If you happen to have any complaints about Senanga and its services and employees, you are kindly requested to send an email to info@senanga.net. Any cause of action by you with respect to Senanga must be instituted within one year after the cause of action arose or be forever waived and barred.

10. Indemnification and limitation of liability

You agree to indemnify and hold Senanga and its employees harmless from any claim or demand made by any third party due to or arising out of your use of the Senanga services. You understand that use of Senanga services is at your own risk. You understand and agree that Senanga will not be liable for any damage, direct or indirect. This includes, but is not limited to: damages for loss or profits, goodwill, use, data or other intangible losses, resulting from the use of the services or the inability to use the services, the cost of obtaining substitute services resulting from any transaction entered into on through services, unauthorized access to you data, or any other matter relating to services. If, in your jurisdiction, limitation of liability is not permitted, such limitation may not be applicable to you. Senanga does not verify users or conduct any research or background check. Senanga does not evaluate orcontrol any content. Publishers are responsible for any content, published on their websites, and merchants are responsible for any content they make available. Any statements, content or actions of a merchant are the responsibility of the merchant alone, not of Senanga. Senanga is not responsible for Merchant's sales activities. The processing, handling and fulfillment of sales is the Merchant's sole responsibility.

11. Ownership and license terms

The Senanga application, software, code and systems used to provide the services are owned by Senanga (and Senanga's licensors). All are protected by copyright and other intellectual property laws and treaties. Senanga hereby grant to any Publisher a limited, non-exclusive, worldwide license to use and reproduce the embed code provided on the website that enables the implementation of the Senanga widget on your website, and to display the Senanga widget as manifested. You may use the Senanga widget for your personal or business purposes. This right and license is personal to you and may not be sublicensed or transferred to any other party. The embed code for the implementation of the Senanga widget and all other technology may not be modified, reproduced, republished, posted, displayed, performed or sold in any way without our prior written consent. You are allowed to modify the Senanga widget's embed code. Do not remove proprietary notices.

12. Other

If, for any reason, a court of competent jurisdiction finds any provision of these terms of use to be unenforceable, that provision shall be enforced to the maximum extent permissible so as to effect the intent of the parties as reflected by that provision, and the remainder of the terms of use shall continue in full force and effect. The failure of Senanga to enforce any provision of these terms of use shall not be deemed a waiver of such provision nor of the right to enforce such provision.

13. Applicable law and jurisdiction

These terms of use are governed and will be interpreted in accordance with Dutch law and courts. Dutch law will be applicable to all use of the services and to any claim or dispute that you may have against Senanga. The court in the place of business of Senanga shall have exclusive jurisdiction to settle any claim or dispute which might arise out of or in connection with these terms.

14. Contact

Please feel free to contact us at info@senanga.net.


This disclaimer governs your use of the website senanga.net and Senanga's widget. By using or accessing this website and/ur using Senanga's widget, you agree to be bound by the terms in this disclaimer. If you disagree with any part of this disclaimer, do not use the website or services.

Senanga strives to provide quality information, but assumes no responsibility for errors in the information or documentation made available. Information can be incomplete or out of date. In no event shall Senanga be held liable for damage of any kind arising out of or in connection with the use of the website.

All intellectual or industrial property rights relating to the website and all information provided by Senanga shall solely be held by Senanga. You are not allowed to copy, download, publish or in any way distribute or multiply (parts of) the website and/or information without the prior written consent of Senanga.

The website and the widget are provided by Senanga "as-is" without warranty of any kind, either express or implied. The use of the website and the widget is at your own discretion and risk. Senanga cannot guarantee uninterrupted access to the website, and cannot accept any responsibility for any damage arising from the unavailability of the website or the widget or the information it contains.

The website might contain links to, or content from other (third party) websites. This does not mean that Senanga endorses the products or services on offer, or endorses or takes responsibility for the information contained in these websites. Senanga does not accept responsibility or accountability relating to the content, the use or the availability of such third party websites.

Senanga at all times reserves the right to change the information provided on this website or widget without further notice. It is recommended to regularly check if the information on this website or widget, including this disclaimer, has been changed.

When you have questions or comments about the website or this disclaimer, feel free to contact us at info@senanga.net.